Happily Unique Performance was born in a storm.
After a season of personal turbulence, the only way forward was to lean into discomfort and build mental resilience. Step by step, breath by breath.
Our Mission
To be a European creator brand that empowers mental resilience through sport.
We use movement as a tool for strength, joy, and connection—especially for youth.
Through purpose-driven products and impactful partnerships, we aim to spark action, give back, and create a culture where resilience grows with every game, every step, every smile.
In the pursuit of becoming, Gilles rediscovered his smile. He reignited his spark not by avoiding the hard stuff, but by moving through it. With intention, emotion, and a grin that said, “Never fear a storm, learn how to dance in the rain.”
HUP is about doing hard shit with a smile.
About moving. Physically, mentally, emotionally and helping others do the same.
Because movement is more than motion.
It’s medicine. It’s momentum. It’s meaning.
PRE-ORDER ends July 14th - Delivery lead time 4 weeks. The HUP DRI-FIT Sport T-shirt isn’t just something you wear, it’s something you live. A daily nudge to get up, show up, and lift others while you move through your day.Designed for action. Built...
PRE-ORDER ends July 14th - Delivery lead time 4 weeks. The HUP Heavy Cotton Hoodie isn’t just something you wear. It’s something you stand for. With its thick, soft-touch cotton and cozy design, it’s your go-to layer for cool mornings, post-training recovery, or everyday...
PRE-ORDER ends July 14th - Delivery lead time 4 weeks. The HUP Crewneck heavy cotton T-shirt isn’t just something you wear, it’s something you live. Brings everyday confidence to your wardrobe. With its soft and premium feel, it's more than a shirt. It’s a...
